London
The Brook Street Project is a flagship boutique and also Sonia Rykiel's first in London.
The brief for the project was to evolve the core design features previously employed in Sonia Rykiel's other boutiques, whilst at the same time maintaining the key signature materials such as European Oak, black carpet and white walls.
Spaced Out advanced the design by introducing modern technology combined with the Rykiel signature materials. The new design employed LED lighting, UV bonded glass, plasma screens, backlit acid etched glass and brushed stainless steel. Spaced Out also modernised the Sonia Rykiel shop-fit furniture by giving it a sense of weightlessness. The shop came with a Grade II listed frontage, which had to remain predominantly unchanged. With the careful handling of colour, lighting and new signage, the shop front has been enhanced, providing the desired European Chic aesthetic more commonly associated with Paris or Milan. Spaced Out designed a contemporary elevation, providing a secondary, off street entrance at the back of the Boutique, which is private, intimate and luxurious.
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